Media Management

Bernd W. Wirtz, 2021
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The textbook "Media Management" by Bernd W. Wirtz offers a comprehensive analysis of the changing media landscape in the digital age. It highlights the challenges that media companies must overcome to seize new market opportunities and adapt to constantly changing conditions. By combining theoretical foundations, practical examples, and current trends, the book provides valuable insights for media managers and students. Its clear structure and analytical approach make it an essential guide for anyone looking to engage with the fundamentals and requirements of modern media management. The relevance of the book is underscored by positive feedback from leading figures in the media industry, who emphasize its importance for both practice and theory.

Key specifications

topic
Economy & Law
Author
Bernd W. Wirtz
Book cover
Paperback
Year
2021
Item number
56211448

General information

Publisher
Springer
Category
Reference books
Release date
11.3.2025

Book properties

topic
Economy & Law
Author
Bernd W. Wirtz
Year
2021
Book cover
Paperback
Year
2021

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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  • 43.Penguin Random House
    0.1 %
  • 43.rororo
    0.1 %
  • 43.Springer
    0.1 %
  • 43.Urban & Fischer
    0.1 %
  • 47.Beck C.H.
    0.2 %

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    0 days
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Return rate

How often is a product of this brand in the «Reference books» category returned?

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  • 55.Pearson Studium
    0.9 %
  • 55.Simon & Schuster
    0.9 %
  • 55.Springer
    0.9 %
  • 58.Avery Publishing Group
    1 %
  • 58.Piper
    1 %
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