Measuring User Engagement

English, Heather/Yom-Tov, Mounia/O'Brien, Lalmas, 2014
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Product details

"Measuring User Engagement" is a professional book that addresses the quality of user experience in online applications. It highlights the positive aspects of interaction with digital platforms and examines how users are motivated to use these applications for longer periods and repeatedly. The book explores how user engagement can be measured to assess the effectiveness of online applications. It points out that users invest time, attention, and emotions in using technology to satisfy both pragmatic and hedonic needs. The authors present various approaches to measuring user engagement, ranging from self-reports and observational methods to neuro-physiological signal processing techniques. This diversity of methods allows for viewing engagement from different perspectives and provides valuable insights for the design and use of applications.

Key specifications

Language
English
Author
Heather/Yom-Tov, Lalmas, Mounia/O'Brien
Book cover
Paperback
Year
2014
Item number
56863050

General information

Publisher
Springer
Category
Reference books
Release date
27.3.2025

Book properties

Language
English
Author
Heather/Yom-Tov, Lalmas, Mounia/O'Brien
Year
2014
Edition
1
Book cover
Paperback
Year
2014

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Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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