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Peter Lang

The book "Measurement and Management of Chief Executive Reputation" by Richard Rinkenburger offers a comprehensive analysis of CEO reputation, which has gained importance in recent years. It highlights the existing research gap and develops a solid theoretical model for measuring CEO reputation. The model is validated through an empirical online study conducted among students at the University of Munich. The results demonstrate how CEO reputation influences various outcome variables, such as corporate reputation, and which factors significantly shape CEO reputation. This academic book is aimed at practitioners and scholars seeking valuable insights for managing leaders and their reputations.

Energy Label Measurement and Management of Chief Executive Reputation (Richard Rinkenburger, 2012)

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