A Technique for Producing Ideas

English, James Young
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Product details

Reveals a methodology for idea generation. This book is aimed at advertising professionals and others who want to boost their creativity. It describes a five-step process for gathering information, stimulating imagination, and recombining old elements into new ideas.

Key specifications

Language
English
Author
James Young
Year
2003
Number of pages
64

General information

Item number
7661820
Publisher
McGraw-Hill Education
Category
Reference books
Release date
6.2.2018

Book properties

Language
English
Author
James Young
Year
2003
Number of pages
64

Voluntary climate contribution

CO₂ emissions
0.38 kg
Climate contribution
CHF 0.11

Product dimensions

Height
177 mm
Width
128 mm
Thickness
7 mm

30-day right of return if unopened
No warranty

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  • 1.An der Ruhr
    0 %
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  • 1.Beltz & Gelberg
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How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 93.Teneues Buch
    2.7 %
  • 94.Prestel
    2.8 %
  • 95.McGraw-Hill Education
    3.1 %
  • 96.Schulthess
    3.6 %
  • 97.Helbing & Lichtenhahn
    4.4 %
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