Marketingstrategien innovativ differenzieren

German, Prof Dr Harry Schröder, 2020
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Product details

This marketing book teaches you how to successfully guide a product or service through its lifecycle using various marketing strategies, and how to innovatively differentiate yourself from the competition in each phase through uniqueness. With this guide, you will benefit from the content of successful management training and implementation consulting from renowned companies. The author uses a generally understandable language to clearly present complex issues.

Key specifications

Language
German
topic
Social sciences
Author
Prof Dr Harry Schröder
Book cover
Paperback
Year
2020
Item number
56159076

General information

Publisher
Various Publishers
Category
Reference books
Release date
11.3.2025

Book properties

topic
Social sciences
Language
German
Author
Prof Dr Harry Schröder
Year
2020
Book cover
Paperback
Year
2020

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 1.Vahlen
    0 %
  • 1.Vandenhoeck + Ruprecht
    0 %
  • 1.Various Publishers
    0 %
  • 42.Penguin Random House
    0.1 %
  • 42.rororo
    0.1 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • Various Publishers
    Not enough data
  • 1.HarperCollins
    0 days
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 59.Bertelsmann C.
    1.1 %
  • 59.Finanzbuch
    1.1 %
  • 59.Various Publishers
    1.1 %
  • 62.Dorling Kindersley
    1.2 %
  • 62.Wiley VCH
    1.2 %
Source: Digitec Galaxus