Marketinggrundlagen für KMU - einfach und verständlich

The textbook "Fundamentals of Marketing for SMEs - Simple and Understandable" by Armin Baumann offers a comprehensive introduction to the essential aspects of marketing, specifically tailored for small and medium-sized enterprises (SMEs). With a clear and understandable writing style, the author conveys fundamental marketing concepts and strategies that are essential for the successful positioning and marketing of products and services. The book consists of 143 pages and is written in German, making it a valuable resource for German-speaking entrepreneurs and marketing professionals. The paperback cover ensures an appealing and durable presentation of the content. The topics are structured and practically oriented, allowing readers to easily understand the information and apply it in their own business environments. Weighing 570 grams and measuring 21 cm in width and 29 cm in height, the book is convenient for both office use and on-the-go. This non-fiction book is an indispensable tool for anyone looking to learn and successfully implement the fundamentals of marketing.