Marketing, Verkauf & Services

In this teaching material, you can expect both the necessary scientific aspects of marketing and simple examples from daily practice. The authors provide you with an overview of the connections, processes, and examples so that you can systematically and creatively tackle the topics and tasks for practical application. This title includes exam-relevant information on marketing as part of corporate policy, as well as other topics such as marketing concepts, market research, marketing mix, sales processes, sales planning, and digital marketing.