Marketing und Strategie im Sport

German, Frank Daumann, Benedikt Römmelt, 2015
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Product details

Sports and marketing are two sides of the same coin in elite sports. Moreover, marketing is even an essential part of strategic management in this field. Therefore, the book delves into strategic marketing analysis, planning, and implementation in sports in detail. Each chapter begins with learning objectives and concludes with a review section that includes literature recommendations, a summary, and questions.

Key specifications

Language
German
topic
Economy & Law, Hobby & Sport, Social sciences
Subtopic
Management and leadership
Author
Benedikt Römmelt, Frank Daumann
Number of pages
206
Book cover
Paperback
Year
2015
Item number
7061636

General information

Publisher
UTB
Category
Reference books
Release date
22.5.2015

Book properties

topic
Economy & Law, Hobby & Sport, Social sciences
Subtopic
Management and leadership
Language
German
Author
Benedikt Römmelt, Frank Daumann
Year
2015
Number of pages
206
Edition
1
Book cover
Paperback
Year
2015

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
150 mm
Weight
326 g

30-day right of return if unopened
24 Months Warranty (Bring-in)

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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • UTB
    Not enough data
  • 1.Anaconda
    0 %
  • 1.Ariston
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • UTB
    Not enough data
  • 1.HarperCollins
    0 days
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 25.S. Fischer Publishing
    0.5 %
  • 25.Ullstein
    0.5 %
  • 25.UTB
    0.5 %
  • 37.Beck C.H.
    0.6 %
  • 37.John Wiley & Sons
    0.6 %
Source: Digitec Galaxus