Marketing strategies in Development Banks (DBN Namibia)

The book "Marketing Strategies in Development Banks (DBN Namibia)" by Desire Mapfumo offers a comprehensive analysis of the effectiveness of marketing strategies in the Development Bank of Namibia. The study examines how banks and investment banks can more efficiently allocate their income and investment resources. Through interviews and questionnaires conducted with both the management and the customers of the development bank, valuable insights into current practices and challenges in the marketing field are gained. The results show that aggressive marketing strategies are particularly effective in successfully operating in a competitive environment with a less informed population. The book not only analyzes existing strategies but also provides recommendations for improving marketing approaches to support national goals as outlined in Vision 2030.