Marketing Research, Global Edition

English, Alvin C. Burns, Ronald F. Bush, 2019
Ratings
Delivered between Fri, 30.5. and Thu, 5.6.
8 items in stock at third-party supplier
Supplied by

Product details

For courses in global marketing.

This ISBN is for the bound textbook, which students can rent through their bookstore.

A conceptual approach and introduction to the field of marketing research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Alvin C. Burns, Ronald F. Bush
Number of pages
528
Book cover
Paperback
Year
2019
Item number
38678249

General information

Publisher
Pearson Studium
Category
Reference books
Release date
11.11.2019

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Alvin C. Burns, Ronald F. Bush
Year
2019
Number of pages
528
Edition
9
Book cover
Paperback
Year
2019

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
256 mm
Width
204 mm
Weight
904 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
1 additional offer

Compare products

Goes with

Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 52.Hoffmann & Campe
    0.3 %
  • 52.Ingram Publishers
    0.3 %
  • 52.Pearson Studium
    0.3 %
  • 56.SCM
    0.4 %
  • 57.HarperCollins
    0.5 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • Pearson Studium
    Not enough data
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data
  • Beck C.H.
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 46.Dorling Kindersley
    1 %
  • 46.Macmillan
    1 %
  • 46.Pearson Studium
    1 %
  • 46.SCM
    1 %
  • 51.Koha
    1.1 %
Source: Digitec Galaxus