Marketing Research, Global Edition

English, Alvin C. Burns, Ronald F. Bush, 2019
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For courses in global marketing.

This ISBN is for the bound textbook, which students can rent through their bookstore.

A conceptual approach and introduction to the field of marketing research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Alvin C. Burns, Ronald F. Bush
Number of pages
528
Book cover
Paperback
Year
2019
Item number
38678249

General information

Publisher
Pearson Studium
Category
Reference books
Release date
11.11.2019

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Alvin C. Burns, Ronald F. Bush
Year
2019
Number of pages
528
Edition
9
Book cover
Paperback
Year
2019

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
256 mm
Width
204 mm
Weight
904 g

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