Marketing Management

English, Christian Homburg, Sabine Küster, Harley Krohmer, 2013
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Product details

Marketing Management: A Contemporary Perspective provides a fresh perspective on marketing from leading researchers in Europe. The book offers students and practitioners comprehensive coverage to make informed decisions for creating and implementing successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant examples from markets and brands worldwide. The authors leverage their experience as researchers and industry consultants to provide the conceptual and theoretical foundations of marketing and empirical research, helping students understand how marketing concepts can be applied and implemented. The book covers a full range of industries, including business-to-customer, business-to-business, services marketing, retailing, and international marketing.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Christian Homburg, Harley Krohmer, Sabine Küster
Number of pages
641
Book cover
Paperback
Year
2013
Item number
7660370

General information

Publisher
McGraw-Hill Education
Category
Reference books
Release date
7.2.2013

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Christian Homburg, Harley Krohmer, Sabine Küster
Year
2013
Number of pages
641
Book cover
Paperback
Year
2013

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
261 mm
Width
197 mm
Weight
1205 g

Package dimensions

Length
26.30 cm
Width
19.90 cm
Height
3 cm
Weight
1.21 kg

30-day right of return if unopened
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