Marketing in Leichter Sprache

In marketing, even the simplest concepts are obscured by elaborate terminology, and an ever-growing number of abbreviations and anglicisms create confusion for both laypeople and many professionals. This book aims to change that. Using plain language, it makes marketing jargon comprehensible. Author Holger Fröhlich translates the most important and absurd terms into a clearly structured simple language that promotes accessible communication. In an entertaining way, complex topics become understandable for everyone. Along the way, he also clarifies intentional linguistic misdirections. Thus, the mechanisms and fundamentals of marketing are made clear in this book for all: advertisers, communication professionals, or students will find joy in this book, as will the targets of their work: consumers. The accessibility of this book ensures that the secret language of marketing finally becomes understandable for everyone.