Marketing im Sport

In order to be successful in sports marketing today, you not only need basic marketing knowledge and a deeper understanding of the specifics of sports. If you want to get to the top with innovative marketing concepts, you also need to know and master the latest international sports marketing trends. Brand management, sports sponsoring, neuromarketing, social media and much more: How to operate successfully in sports marketing is explained in this standard work by Gerd Nufer and André Bühler, which is already in its 3rd edition. Renowned experts from the sports business explain in a well-founded and practical way - the necessary technical basics of sports marketing, - the two perspectives marketing of sports and marketing with sports, - current trends and developments in sports marketing as well as - the status and future prospects of sports marketing i.