Marketing-Heroes never die!

Thanks to his insider knowledge in the areas of marketing and coaching, Schulz knows how important it is to position oneself on the basis of one's own identity, because only in this way can a trainer, coach and consultant stand out from the multitude of competitors and present oneself clearly and unmistakably to customers. The fact that there is still a lot of educational work to be done in this area was the trigger for the idea of this book project: Marketing understandable for everyone and directly realizable.