Marketing Grundlagen. Lehrerband

This teaching material covers all areas of the subject of marketing for aspiring marketing professionals in a practical, easy-to-read manner, with diverse overviews and a solution-oriented approach. In a logical sequence, the marketing strategy is developed, followed by the marketing concept, and then the practical application of the marketing mix is explained. The theory is reinforced with corresponding review questions, and application-oriented tasks and case studies deepen knowledge while promoting independence as well as understanding of the interconnections. The assignments support the ability to create optimally fitting solutions in a situational, time-saving, and professional manner.