Marketing für Wirtschaftswissenschaftler für Dummies

German, Alexander Deseniss, 2015
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Is Marketing on your study plan? This book provides a reader-friendly overview of this exciting topic and all exam-relevant content from the marketing lecture. Alexander Deseniss shows you how to conduct market research and observe consumer behavior. With this information, you will develop marketing strategies and then choose the right marketing mix to optimally promote your product or service. Using practical examples from everyday marketing, he presents the typical areas of application for marketing and offers tips on how to best prepare for your marketing exam.

Key specifications

Language
German
Book cover
Paperback
Author
Alexander Deseniss
topic
Economy & Law
Year
2015
Number of pages
366

General information

Item number
7070478
Publisher
Wiley VCH
Category
Reference books
Release date
21.12.2017

Book properties

topic
Economy & Law
Language
German
Author
Alexander Deseniss
Year
2015
Number of pages
366
Edition
1
Book cover
Paperback

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