Marketing für Dummies

Whether you want to start your own small business or work in a large company, good and creative marketing is essential for the success of any business. Marketing expert Jeanette Maw McMurtry provides you with all the fundamentals, trends, and strategies for successful marketing in this book. Starting with the creation of a marketing plan that won’t derail your budget, you will learn step by step the best ways to reach your target audience, how to leverage SEO or the customer journey, and how to "broadcast" across all channels. Numerous practical examples will show you what to consider in social media marketing, how to excel with content, how to market your products or services using podcasts and videos, and how to make your success measurable.