Marketing für das Höhere Wirtschaftsdiplom HWD

There are hardly any companies that do not deal with questions related to marketing. This teaching material provides an overview of the key areas of this field. It addresses the development and significance of marketing, the creation of a marketing concept, and control processes. Furthermore, it covers markets and their analysis, market research and marketing objectives, the marketing mix, and marketing instruments. In addition, the material offers expertise on sales strategies, sales planning, and sales statistics, as well as collaboration with agencies.

The learning objectives and content of this teaching material are aligned with the regulations for the Higher Business Diploma (HWD) of the Association of Swiss Management Schools (VSK). It contains clearly understandable texts accompanied by illustrative graphics. Numerous examples ensure practical relevance, while summaries and review questions and answers assist in monitoring learning progress.

This teaching material is suitable for use in the classroom as well as for self-study. The content is aimed at all individuals who wish to qualify for a higher commercial management position, particularly in preparation for the nationally recognized qualification "Higher Business Diploma VSK (HWD VSK)".