Marketing Erneuerbarer Energien

How do you market green electricity or biomethane? What is the right price for renewable energies, and how do you optimize the use of social media? What impact do the EEG (Renewable Energy Sources Act) and electromobility have on green electricity marketing? Does direct sales work, or is online marketing the key to success? This volume provides answers to these and many other fundamental questions through contributions from leading scientists and renowned practitioners. For the first time, they systematically describe the fundamentals of marketing renewable energies, introduce the legal and market-specific peculiarities, and present new business models. The book is based on current research findings, addresses all important marketing questions for practitioners, and offers case studies and concrete recommendations.