Marketing. Eine umfassende Einführung

What is the secret to a successful marketing concept? How do companies manage to excite customers with their products and services? Which marketing tools are used to maintain customer relationships? Only those who understand the methods and instruments of marketing management can answer these questions and make informed decisions. Content: Fundamentals, market research, product policy, distribution policy, pricing policy, communication policy, online marketing, marketing mix. The thoroughly conveyed foundational knowledge is illustrated with numerous practical examples and can be easily reviewed and deepened through repetition questions and multiple-choice tasks. This makes the book also excellent for exam preparation.