Marketing digital, 7e édition

The book "Digital Marketing, 7th Edition" is a comprehensive professional work that deals with the concepts, techniques, and best practices of digital marketing. It is aimed at both students and professionals and offers valuable insights into the opportunities that the digital environment opens up for marketing strategies. The content of the book analyzes how digital technologies are changing existing marketing and communication models and how these new approaches can be effectively utilized. It imparts practical skills necessary for successfully defining, promoting, and marketing products or services. Additionally, it introduces a new vocabulary as well as the most effective methods and tools of digital marketing. The structure of the book addresses the fundamental aspects of marketing from a digital perspective, including communication theories, consumer behavior, and the marketing mix.