Marketing 5.0

News from the Marketing Grandmaster

Three profound developments are shaping the future of marketing: drastic technological advancement, changing customer behavior, and disruptions in previously functioning business models. Marketing 5.0 describes in an accessible and practical way how companies can respond to these developments with new marketing strategies to tap into markets for their products and services. The authors demonstrate, among other things, how

• compelling customer journeys can be developed using Augmented Reality and Virtual Reality,
• Artificial Intelligence is revolutionizing marketing campaigns, and
• transmedia storytelling creates customer enthusiasm.

"What impresses me most about Marketing 5.0 is how it combines the power of modern technologies with the emerging value system of humanity. The book provides future marketers with the necessary understanding of this combination and the opportunities to develop effective and sustainable actions from it."
Hermann Simon, Founder and Honorary Chairman of Simon-Kucher & Partners.