Marketeasing

Classic advertising is often too expensive today and annoys consumers. The remarkable successes of Google, eBay, iPhone, and BILD newspaper demonstrate a different approach. The solution is called: Marketeasing. The book by advertising expert Bernd Röthlingshöfer is a passionate plea for a completely different form of advertising in the 21st century - a plea for the use of Marketeasing. The author outlines the fundamentals of this communication method, presents proven techniques and strategies, and proves through numerous success stories from around the world that Marketeasing resonates. Readers will learn how such network communication works, how their customers can experience and shape it, and ultimately spread the message themselves: with blogs and mobile phones, communities, and Google keywords. Clearly, engagingly, and refreshingly written - this book is a must-read.