Markenführung und Markenkommunikation in der Immobilienwirtschaft

This essential provides insights into brand management for real estate companies. The two experienced authors present examples of successful brand development, give an overview of the most important communication tools, and speak with industry experts. The increasing intensity of competition intensifies the need to develop clear and image-defining brand positions. A brand should establish an independent, clear, and sustainable brand profile that creates an emotional connection to the company. This essential outlines ways to achieve this.