Manual Generation Z

Those who don't understand Generation Z will lose! Generation Z poses a significant challenge for many companies. They have high expectations for their workplaces and enter the job market with a healthy sense of self-confidence. How can you convince them to join your company and leverage their potential? First and foremost, you must be prepared for the fact that this young generation brings a different understanding of leadership and collaboration, which will change but also enrich your department. As customers, digital natives are also difficult to grasp. They are deaf to traditional marketing and sales messages and demand innovative approaches. However, you should not be deterred by these challenges. On the contrary, the generation that seeks purpose and responsibility will be an asset to your company. In this essential guide, you will find everything you need to know about digital natives as customers, applicants, team members, and employees. Felix Beilharz, who works extensively with Generation Z and understands them, provides surprising, exciting, and above all, practically applicable answers to your questions.