Lost opportunities in restaurant revenue management

The book "Lost Opportunities in Restaurant Revenue Management" by Iris Vieveen offers a comprehensive analysis of current practices in revenue management within the hospitality industry. It examines how restaurants manage their revenue and what developments can be expected in the next one to three years. The research indicates that while no significant changes are anticipated in the short term, existing techniques may evolve. Future tools and methods will depend on the direction in which service develops. If the focus is on transactional approaches, the restaurant industry could increasingly resemble the hotel industry, with a stronger emphasis on standardized services and automated data collection. Conversely, a personalized service could highlight the emotional connection of guests and emphasize loyalty to optimize revenue.