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Phaidon

"Look Good, Feel Good, Play Good" is a comprehensive work that highlights the visual history of women's sportswear and Nike's crucial role over the past 50 years. This book explores the significance of sportswear for women, from elite athletes to amateurs who are active both in competitions and in everyday life. It addresses the various environments in which women are active and how clothing supports their performance, whether on the track, in the gym, or in urban settings. Through five design archetypes – warm-ups, jerseys, leggings, sports bras, and shorts – the relationship between women and their sportswear is visualized. The book combines narrative elements with historical insights and utilizes Nike's extensive archive to present a variety of images, including catalogs, photographs, sketches, and interviews with athletes and coaches. With over 350 pages and 575 images, this work not only chronicles the evolution of women's sportswear but also showcases its potential to empower women in their athletic identity.

Actual product image Look Good, Feel Good, Play Good (English, Maisie Skidmore, 2024)

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Switzerland

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Look Good, Feel Good, Play Good

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