Logodesign

German, Frank Koschembar, 2019
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BrandMore from Rheinwerk
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Product details

Logo design is rightly considered the king discipline of design. Like no other task, logo design demands a solid knowledge of design principles and an unwavering focus on the essentials. This first true practical book on the subject of logo design shows you how to create an attention-grabbing logo while considering all relevant design aspects. It is a handbook for all designers who seek not only inspiring logo examples (750 logos for small and big businesses are analyzed!) but also a precise guide from idea generation through design work to implementation. You have been waiting for this book for a long time!

Contents include:

  • What makes a good logo?
  • The role of the logo in corporate design
  • The basic shapes of logos
  • Work assignment and briefing, research and idea development
  • The different types of logotypes
  • Logo additions
  • Logo design
  • Final artwork of logos, technical aspects of logo design
  • The digital logo
  • Redesigning logos
  • Series logos and modifications
  • Logo trends.

Key specifications

Language
German
topic
Mathematics & Natural Sciences, Medicine & Care, Technology & IT
Subtopic
Design and graphics
Author
Frank Koschembar
Number of pages
373
Book cover
Hard cover
Year
2019
Item number
14604142

General information

Publisher
Rheinwerk
Category
Reference books
Release date
28.8.2019
Sales rank in Category Reference books
1322 of 935437

Book properties

topic
Mathematics & Natural Sciences, Medicine & Care, Technology & IT
Subtopic
Design and graphics
Language
German
Author
Frank Koschembar
Year
2019
Number of pages
373
Edition
1
Book cover
Hard cover
Year
2019

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
240 mm
Width
190 mm
Weight
1154 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
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