Logodesign

Logo design is rightly considered the king discipline of design. Like no other task, logo design demands a solid knowledge of design principles and an unwavering focus on the essentials. This first true practical book on the subject of logo design shows you how to create an attention-grabbing logo while considering all relevant design aspects. It is a handbook for all designers who seek not only inspiring logo examples (750 logos for small and big businesses are analyzed!) but also a precise guide from idea generation through design work to implementation. You have been waiting for this book for a long time!

Contents include:

• What makes a good logo?
• The role of the logo in corporate design
• The basic shapes of logos
• Work assignment and briefing, research and idea development
• The different types of logotypes
• Logo additions
• Logo design
• Final artwork of logos, technical aspects of logo design
• The digital logo
• Redesigning logos
• Series logos and modifications
• Logo trends.