Name: Logo Modernism
Price: 73.9 CHF
Availability: InStock
Rating: 4.5 (2 reviews)
ISBN: 9783836545303

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The book "Logo Modernism" by Jens Müller offers a deep insight into the aesthetics and influence of modernism on graphic design. It gathers around 6,000 trademarks from the period between 1940 and 1980, showcasing how modernist ideas contributed to the development of corporate identity. The publication is divided into three main categories: geometric, effect, and typographic, each further subdivided into specific design subpoints. In addition to the extensive catalog, the book includes an introduction by Jens Müller on the history of the logo, as well as an essay by R. Roger Remington that highlights the connection between graphic design and modernism. Furthermore, it presents eight designer profiles and case studies that detail the work of significant figures such as Paul Rand and Yusaku Kamekura. This art book is a valuable resource for anyone interested in the evolution of graphic design and the role of logos in the modern world.

Actual product image Logo Modernism (German, Hardcover, Jens Müller)

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