Logo Design

German, Gail Anderson, Steven Heller, 2019
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Delivered between 6.1.2026 and 8.1.2026
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Product details

Logos are the ubiquitous, essential tools of graphic design. They represent ideas, opinions, and things. Primarily, however, they create brand recognition for products, companies, and institutions. They are also – hopefully positively – associated with the values or philosophy of these entities. The 50 logos in this book are examples of excellent ideas serving representation, reputation, and identification. In this well-researched yet easily readable book, the two authors examine 50 well-known and lesser-known logos, analyzing the design parameters, impact, and creation process of each logo. It is an exciting read not only for designers but for anyone interested in symbols and their meanings. Featured logos include: AEG, Braun, IBM, AC/DC, Leica, BP, eBay, Volvo, NASA, LEGO, MTV, Amazon, FedEx, and many others.

Key specifications

Language
German
Book cover
Paperback
Author
Gail Anderson, Steven Heller
topic
Art, Music & Design
Subtopic
Design and graphics
Year
2019
Number of pages
144
Item number
14433287

General information

Publisher
Midas
Category
Reference books
Release date
25.7.2019

Book properties

topic
Art, Music & Design
Subtopic
Design and graphics
Language
German
Author
Gail Anderson, Steven Heller
Year
2019
Number of pages
144
Book cover
Paperback

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
220 mm
Width
160 mm
Weight
342 g

Package dimensions

Length
22.40 cm
Width
15.90 cm
Height
1.10 cm
Weight
334 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
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