Logo Design

Logos are the ubiquitous, essential tools of graphic design. They represent ideas, opinions, and things. Primarily, however, they create brand recognition for products, companies, and institutions. They are also – hopefully positively – associated with the values or philosophy of these entities. The 50 logos in this book are examples of excellent ideas serving representation, reputation, and identification. In this well-researched yet easily readable book, the two authors examine 50 well-known and lesser-known logos, analyzing the design parameters, impact, and creation process of each logo. It is an exciting read not only for designers but for anyone interested in symbols and their meanings. Featured logos include: AEG, Braun, IBM, AC/DC, Leica, BP, eBay, Volvo, NASA, LEGO, MTV, Amazon, FedEx, and many others.