Lipp:Direktvermarktung

Direct marketing is on trend: Many consumers prefer to choose regional, seasonal, and homemade foods directly from the farm. Direct marketers in rural areas have a lot to offer - from traditional farm sales, farmers' markets, farm shops, catering, food cooperatives to online shipping. The direct marketing of products and services is a contemporary income opportunity for farmers and an important interface between agriculture and consumers. The book was created based on a competency-oriented curriculum and includes questions related to basic and advanced competencies. Direct marketing provides economic security for the business, creates and secures jobs, implements personal ideas and creativity, returns to regionality and seasonality, as well as regional products that are appreciated by customers.