Leitung Und Management Von Gesundheit & Fitness Clubs

Analysis of the business strategies and services of fitness clubs. With the increasing societal awareness of the benefits of engaging in physical activities, fitness studios have begun to invest in new techniques to attract more interest in their services. The purpose of this study is to gather information to understand: 1) the attributes provided by the fitness studio; 2) the environment and the competence of the staff; 3) other additional attributes aimed at satisfying customers. The information was collected through surveys of the management bodies and users of health clubs in Portugal. It was found that customers prefer cleanliness, the friendliness and competence of the staff, the opening hours, and the environment in the fitness studio. Managers need to improve these conditions for their customers so that they visit the fitness studio more frequently and remain loyal to it for many more years. It was noted that preferences and levels of satisfaction may change depending on the customer's tenure at the health club.