L'effet de la publicité sur le consommateur écologique

"The Effect of Advertising on the Ecological Consumer" is a specialized book that explores the complex mechanisms of advertising impact on environmentally conscious consumers. In recent decades, numerous studies have attempted to understand the effectiveness of advertising and to develop theoretical models that can describe and predict consumer reactions to advertising messages. The book highlights the limitations of traditional theories based on sequential processes and demonstrates that these models often fail to adequately capture the reality of attitude change and the various ways in which advertising can influence consumer attitudes and behavior. The author, Soumaya Gharsalli, provides a thorough analysis of current research findings and discusses the implications for advertising in the context of ecological consumption behavior.