Leading Pharmaceutical Innovation

The book "Leading Pharmaceutical Innovation" offers a comprehensive analysis of the challenges faced by the pharmaceutical industry in an increasingly competitive environment. It highlights the rising investments in research and development as well as the pressure on cost control. The authors identify three key sources of innovation in the pharmaceutical industry: new management methods in the drug development process, technological advancements that serve as catalysts for modern research and development, and innovative forms of collaboration such as open innovation in the early stages of research. New models and methods are illustrated through case studies from Europe, the USA, and Asia. This fully revised third edition takes into account the latest developments in open and collaborative innovation, the growing strategic importance of venture capital and early-stage investments, as well as the multitude of new technologies being employed in pharmaceutical innovation.