Laws of UX

With psychology for better products and services. The most valuable psychological principles for UX designers. Helpful forecasting models explained simply and with examples. Including a framework for application in everyday work. In this book, Jon Yablonski explains how UX designers can utilize fundamental principles from psychology to create a better user experience. Instead of forcing users to adapt to a product's design, this practical guide helps align the design with how users behave and interact with digital interfaces. This way, their usage can be made simpler and more enjoyable. The author draws on proven principles from psychological research and translates them into the world of UX design: for example, we attribute more competence to an app with an attractive design and are more forgiving of its mistakes. Or we expect an online store to have a purchasing process that works as we are accustomed to from other shops. Additionally, we can better store and process large amounts of information when it is organized into chunks, which is why texts structured with headings and paragraphs generate a higher UX than a long block of text that overwhelms users. Jon Yablonski first introduces you to the various principles and demonstrates them with clear, easily understandable examples. Then you will learn how to practically apply these principles in your own work and within a team. The book also addresses ethical components (examples: infinite scrolling, like button). Content includes: How aesthetically pleasing design elicits positive reactions. The influence of memories, habits, and working memory on UX. Forecasting models such as Fitts' Law, Jakob's Law, and Hick's Law. Ethical considerations in the use of psychology.