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The poster has always been an ideal medium for addressing appeals of global significance and ethical dimension to the public due to its societal impact. This publication presents international posters since 1980 that call for taking responsibility towards humanity and the planet. While the self-commissioned author poster is committed to enlightenment, posters from human rights, environmental protection organizations, and aid agencies directly aim at individual action. In recent years, business companies have also discovered social and ecological engagement as a marketing tool to enhance their image. The various visual strategies and the rhetorical communication of social messages in posters are examined. As diverse as the motivations and intentions of the clients are, so too are the results.