Landlust

This book deals with the magazine "Landlust" and its success in the segment of home and garden magazines, in view of the current market situation. During a still partly ongoing crisis in the magazine industry, which among other things brought circulation losses and sales slumps for the publishers, "Landlust" regularly broke its own circulation records to date. The aim is to work out the causes of the success of "Landlust" on the basis of the readership, the publishing house, the content as well as through advertisement and circulation analyses. These are substantiated with the help of representative statistics as well as lists from the "Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V." (IVW), the Mediadata, and the "Landlust" magazine. (IVW), the media data of the magazine itself and information from the "Verband Deutscher Zeitschriftenverleger" (VDZ). The work concludes with possible concu.