La pubblicità e la traduzione del messaggio pubblicitario

"The Advertising and the Translation of Advertising Messages" is a specialized book that focuses on the analysis of advertising language and its psychological and linguistic components. In an era where advertising serves as one of the main drivers of the economy, the role of translating advertising messages is becoming increasingly important. The book highlights the challenges that arise from the need to adapt advertising texts to the specific culture and country of the recipient, while also considering the trend towards the internationalization and standardization of messages. This topic is particularly relevant in a globalized world where products from various countries compete in international markets. The examination of the interactions between cultural adaptations and global communication strategies provides valuable insights for professionals in the fields of marketing, translation, and intercultural communication.