Kundenfeedback-Management

This book revolves entirely around the topic: Customer Feedback Management. How do I deal with it? What's in it for me? How can I take advantage of it? But also how can I bind a customer to my company or avoid a lost customer. Negative customer feedback is an important aspect to consider as it is better than no customer feedback at all. With clear examples it is made clear that complaints can no longer be swept under the carpet, because the customer has more than enough possibilities to express his opinion on the World Wide Web and to influence others and thereby cause a possible long-term damage to your company. With the right customer feedback management, you can avoid this in advance and reap significant benefits. How exactly this works is revealed to you.