Kulturmarketing

Culture and marketing symbiosis or incompatibility? There are different opinions on this. Cultural producers see the danger in the marketing of cultural products that the diversity of supply is restricted and that only the "marketable" cultural products are produced. Again, culture can only be brought closer to people if they are familiar with it. For cultural institutions this is a great challenge. On the one hand, they have a socio-political task and a cultural educational mission. On the other hand, cultural institutions are forced to act economically. Their raison d'être no longer results from their cultural educational mission alone. They have to face the ever-increasing competition in the leisure and education market. This is due to savings measures in public cultural funding.