Kulturelle Einflüsse auf die CSR-Kommunikation von Unternehmen

Corporate Social Responsibility (CSR) builds trust, establishes credibility, and enhances the reputation of companies. To achieve this, good planning and the appropriate integration of CSR into the corporate strategy are just as important as considering the cultural contexts in which the company operates. This book assumes that cultural differences influence the selection of CSR areas and thus impact corporate communication. If the selection is not made with regard to cultural backgrounds, it will be reflected in the company's representation. This study explores the relationships between cultural backgrounds, the selection of CSR areas, and the resulting corporate communication. It demonstrates that cultural differences in the societies where internationally operating corporations implement their CSR programs must be taken into account. Only in this way can it be ensured that the CSR measures taken can be fully utilized for the internal and external representation of the company and ultimately contribute to enhancing its reputation.