Krisenkommunikation

"Crisis management is best achieved by anticipating them." Following this motto, Peter Höbel and Thorsten Hofmann provide essential foundational knowledge about crises, describe how to prepare for difficult situations (prevention), and demonstrate appropriate responses in case of a crisis (intervention). The crisis amplifier, social media, plays an increasingly significant role in this context. For the second, completely revised edition, the authors have expanded their proven typology to now include twelve types of crises, ranging from accidents, dangerous products, personal crises, and hostile takeovers to criminal acts, natural disasters, and international crises. The updated cases are presented according to a uniform scheme that includes a distinctive intervention feature, the appropriate approach, common mistakes, and practical examples. Personnel, spatial, and technical resources are described in detail, as are strategy, tactics, and action plans. The section on "Crisis Training" has been significantly expanded. On one hand, the book provides relevant knowledge from psychology, business administration, and communication science for understanding crises. On the other hand, it impresses with a consistent practical focus, featuring numerous examples, action recommendations, checklists, and tips.