Kreativität und Selbstvertrauen

author's text
Tom Kelley is Managing Director of IDEO Product Development, runs the company together with his brother David, the founder of IDEO, and is responsible for marketing and human resources.

blurb
Behind the success of IDEO is not only the consistent design thinking, but rather the belief in one's own creativity. The courage to make mistakes. The willingness to go to the limit. Until you fall on your nose. The courage to fail. And the ability to see failure as an opportunity. As a chance to learn. To evolve. To think further and new. This attitude is rare in a world that dreams of guarantees of success - and tries to measure creativity in key figures. But this attitude changes. From fulfilling one's duty to passion. Errors become learning units. Problems become questions. Market research becomes empathy. And bosses become creative coaches. Tom and David Kelley have achieved a lot with this attitude. Then a tumor changed David's life. The two promised to write a book together if he survived. About the trust in one's own creativity. About how to set it up and expand it and how to keep it. But also about how this changes the view of the world - and with it the world.