kreativ. Die Kunst zu sein

Rick Rubin, one of the most successful music producers in the world, reveals in his book all the essential principles for being truly creative. "Creative. The Art of Being" is a wise and remarkably clear essence of his life's work. It illuminates the artist's journey in a way that we can all follow. It leads us to the magical moments of elation and transcendence, where anything is possible.

Many famous music producers are known for a specific sound that has its time. Rick Rubin is known for something different: creating a space where artists from all different genres and traditions can show who they truly are and what they really have to offer. He helps people overcome their self-imposed expectations to reconnect with a state of original openness from which surprising things can emerge.

Over the years, as Rick Rubin has intensely contemplated the origins of creativity, he has learned that for artists, it is not about their specific performance, but about their relationship with the world. Creativity has a place in everyone's life, and each person can expand that space.

"I actually wanted to write a book about what it takes to create a great work of art; instead, it revealed itself to be a book about how to be creative.".