Kosmetik ohne Tierversuche - Eine Analyse der Hersteller-Homepages

Project work from 2010 in the faculty of business administration - marketing, corporate communications, CRM, market research, social media, grade: 1.0, Macromedia University of Applied Sciences Munich (Media Management), Language: German, Abstract: In the age of renewable energies, fair trade and slow food, the cosmetics industry is also experiencing a change of mind of its customers. Besides the need of the health-conscious consumer to indulge himself with so-called "natural cosmetics", which suggests that the manufacturer abandons ingredients such as propylene glycol, silicones, synthetic fragrances, paraffins etc., the desire of the customer to consume sustainably and to purchase an "ethically correct" product is growing. The answer of the cosmetics industry are certified brands that meet this demand. The brands are free of synthetic substances, the production is environmentally friendly.