Kommunikationswissenschaft

The standard work systematically unfolds the central perspectives of communication science. It is based on a concept of communication that highlights the unique qualities of human communication, as well as the role of language and communication in the socialization process and in anthropogenesis. In light of the communicative revolution that began in the first decade of the third millennium, the modern, internet-based (mass) communication society, the relevance of public discourse, insights from media effects research, the role of television, the tension between journalism and public relations, as well as the significance of the internet, search engines, Web 2.0, and social media are discussed. In the 6th edition, the focus is also on platformization, fake news, disinformation, conspiracy theories, and conflict PR.