Kommunikationsmacht

The non-fiction book "Communication Power" by Niels H. M. Albrecht offers a comprehensive analysis of the attention economy and its significance for modern communication. In a world where information is disseminated at a rapid pace, understanding the mechanisms that govern people's attention is crucial. This book is aimed at readers interested in the intersections of economics, law, and business administration. With 477 pages, it provides in-depth insights and strategies for effectively shaping communication processes and successfully positioning one's message. The author's clear and precise language makes it possible to convey complex topics in an understandable way. The book is written in German and is suitable for both students and professionals looking to expand their knowledge in the field of communication strategies. Weighing 1622 grams and with compact dimensions, it is suitable for use in educational institutions as well as for personal libraries.