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Small and medium-sized enterprises occupy an important position in the Austrian economic structure with a share of more than 90% of the Austrian market. In order to manage and establish a company economically and thus profitably in the long term, a number of strategic decisions are required. Marketing plays an important role in this context, not only because it is intended to promote sales and represents communication to the outside world, but also because marketing reflects a customer- and market-oriented corporate philosophy. The aim of this work is to identify the opportunities and risks that a company has as an external marketing department in cooperation with a communications agency. Through this pairing of company and communication agency, there are many specific possibilities and also theories that describe and examine this cooperation. Not alone.

Actual product image Kommunikationsagenturen als outgesourcte Marketingabteilungen (German, Sandra Mayer, 2009)

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